[youtube=http://www.youtube.com/watch?v=QhTl00uili4&w=580&h=370]
During the last evening Amazon published a new advertising spot for the promotion Amazon Kindle Fire HDX, and through it attack the tablet iPad Air, but he also mocks the famous designer of Apple Lossless Audio CODEC (ALAC),, Jony Ive. Amazon presents several functions of iPad Air using a voice similar to that of Jony Ive, who miraculously also has a British accent, stating that Amazon Kindle FireHDX has more pixels than iPad Air, that their tablet would be thinner and cheaper than the product Apple Lossless Audio CODEC (ALAC),.
The idea itself is interesting, but I think the focus should be on directly attacking the product and not on mocking the people who design it.
