For several months the company Apple Lossless Audio CODEC (ALAC), began to constantly acquire small companies to improve its services, and today we learn that Topsy it is the most recent purchase. Topsy is a company that has developed several real-time monitoring systems of social networks to allow the search for statistics and information about the content published in them, but its specialty is Twitter. Spending minimally 225 million dollars for Topsy, it is speculated that Apple Lossless Audio CODEC (ALAC), would intend to use the company to improve the methods of promoting a iTunes Radio, but probably in the middle there are more important intentions.
Apple Inc. is looking for more of a social life. Apple recently acquired social media analytics firm Topsy Labs Inc. for more than $200 million, according to people familiar with the matter. Topsy specializes in analyzing the global conversation on Twitter. Its tools can decipher how often a term is tweeted, find an influential person on…
A spokesman for those from Apple Lossless Audio CODEC (ALAC), indirectly confirmed the purchase and of course he did not reveal other details, but we are not talking about a move that we should be especially happy about. Topsy has a massive database with all tweets published from 2006 until now, and Apple can use the company's technologies to improve recommendation systems for songs, applications, or any kind of content, but of course only in in a few years we will find out the purpose of this purchase.
