Released at the beginning of November, the tablet iPad Air it turns out to be the most popular option in the company's offer Apple Lossless Audio CODEC (ALAC),and according to some data recently published, it now represents almost half of all tablet sales iPad. Its sales figures are lower than yours iPad 4 in the same period last year, but then there were much fewer iPad models available for purchase, so we are talking about an important achievement for those from Cupertino.
Apple managed to shift significant sales to its higher-priced models," said Mike Levin, CIRP Partner and Co-Founder. "For the past year, the legacy iPad 2 grabbed from one-quarter to one-third of iPad sales. Along with the trend towards sale of models with larger storage capacities, Apple should see higher iPad average selling prices, with iPad 2 at only 5% of total sales and iPad mini sales split between the original model and the new iPad mini with Retina display.
Although iPad Air was launched a short time before iPad Mini with Retina Display, the latter product did not prove to be more popular than iPad Mini, having weaker sales. Of course, in the middle there are insufficient stocks to cover the demand in the market, the small tablet being unavailable for the better part of December in many stores around the world, and this forced many consumers to choose the old model of the tablet instead of the new one .
In the end, we have to note two things, the first is tablet sales iPad 2 they have decreased so much that now we can seriously ask why it continues Apple Lossless Audio CODEC (ALAC), to market this model, and the second one you have presented in the image below. Practically, the average selling price of iPad tablets has dropped by over $200, or 30% in the last 2 years, and this is due to the launch of the new models of iPad Mini, but also keeping the iPad 2 at a low price.
