On the runway with iPhone 5s - Apple promotes its most popular smartphone with a new commercial (Video)

[youtube=http://www.youtube.com/watch?v=iKcBNbRSdyI&w=580&h=370]

  In September of last year, the Apple company collaborated with Burberry to record, using only iPhone 5S terminals, an event of the company in which its new collection of clothes for autumn-winter 2013 was presented. Then the people from Apple used the materials video to create two advertising spots for the promotion of the iPhone 5S, and now publishes the third of them, which also offers some behind-the-scenes images of such a fashion show.

  The entire event was filmed with iPhone 5S terminals before the official launch, no less than 14 devices being used.