Haunted Empire: Apple After Steve Jobs is a book written by Yukari Kane, and as I told you in the title, she tries to understand how the company works Apple Lossless Audio CODEC (ALAC), in his absence Steve Jobs, the focus being on the presentation of the current CEO, Tim Cook. According to the profile made by Yukari Kane, Tim Cook which characteristics, in general, opposed to the former CEO Steve Jobs, he having a strong presence within the American company, but unfortunately it is completely different from the one that brought the company to a dominant position on the market.
As tough as Cook was reputed to be, he was also generous. He gave away the frequent-flier miles that he racked up as Christmas gifts, and he volunteered at a soup kitchen during the Thanksgiving holidays. He had also participated in an annual two-day cycling event across Georgia to raise money for multiple sclerosis; Cook had been a supporter since being misdiagnosed with the disease years before. "The doctor said, 'Mr. Cook, you've either had a stroke, or you have MS,' ” Cook told the Auburn alumni magazine. He didn't have either. His symptoms had been produced from "lugging a lot of incredibly heavy luggage around."
Despite the fact that Tim Cook is not a visionary like Steve Jobs, he proved to be a good administrator, a CEO dedicated to charitable actions, but a tough boss who at important moments used his position to correct problems within the company. As you will see in the video clip above, Tim Cook will be praised for his multiple qualities, even if they are different from those of Steve Jobs, but unfortunately the idea that Apple is headed for bankruptcy has not yet left his mind to many.
KANE: I think the answer is obvious to me. The answer has got to be yes. This is a company that had revolved around Steve Jobs for so long, I mean that was something that Jobs himself went out of his way to make sure of. And the people there are conditioned to operate, to play off of his strengths and weaknesses. And so now you've got this completely opposite guy in Tim Cook, who is I think brilliant in many ways, but in different ways. But so they're going through some growing pains in that.
