T-Mobile, the brand of the well-known German company Deutsche Telekom, enters the market in 2014 Romania through a rebranding made for two of the most famous Romanian brands. Deutsche Telekom controls indirectly for about 1 year Romtelecom si Cosmote, and during this day the board of directors of Romtelecom approved the rebranding of the company in T-Mobile, Cosmote- will be part of the same change, even if it will not be made together with Romtelecom, but in a few months.
To complete the rebranding of the two companies, those from Deutsche Telekom they set a deadline of September 12, so by then the names Cosmote and Romtelecom will become history, they will be replaced by the T-Mobile brand. Having an enormous market share in Germany and a strong presence in many other markets around the world, Deutsche Telekom has started making various changes in the structure of Cosmote for several months, and within Romtelecom we are probably talking about the same thing, the name change being only part of the process of entering the Romanian market.
The total cost of the operation, at least for Romtelecom, would amount to 10 million euros, the entire "front" of the stores and online/offline services to be redone by September 12.
