The other day I told you that the senior vice president of the marketing division within Apple Lossless Audio CODEC (ALAC),, Phil Schiller, was worried last year about the new promotion campaigns of the terminals Samsung. He spoke before the court that judged the new trial between Samsung si Apple Lossless Audio CODEC (ALAC),, then an email being presented to the jurors, he having a concern expressed by Schiller towards Tim Cook. Last night Schiller was questioned again by the lawyers, this time some additional details were provided.
After watching one Samsung pre-Super Bowl ad Schiller wrote an email to Vincent, commenting on the ad. "It's pretty good and I cant help but think "these guys are feeling it" (like an athlete who can't miss because they are in the zone) while we struggle to nail a compelling brief on iPhone," Schiller wrote in an email , presented in court on Friday. He added: "Something drastic has to change. Fast.”
In a new email presented to the court, the senior vice president of Apple Lossless Audio CODEC (ALAC), says that Samsung made a very good advertisement to promote the terminal line Galaxy during SuperBowlto the American, proving to people that Samsung "understands" what they need, Apple struggling to make equally good presentations. In this idea, Schiller proposed changing the marketing agency that produced the promotional campaigns for Apple products, but in the end a decision in this sense was not taken.
The truth is that Samsung's ads in which iPhone owners were offended helped the company reach the attention of many Americans, but the manufacturer's market share did not increase significantly, the popularity of the brand or having a better evolution. Finally, it is important to remember that Apple fears that Samsung promotes its products better than it does, and this could bring new beneficial surprises for users.
