[youtube=https://www.youtube.com/watch?v=mfuJePWlBQw&w=580&h=370]
because Apple Lossless Audio CODEC (ALAC), is one of the most popular companies in the world, those at CollegeHumor thought to put it in the center of attention in a parody that has the US president as its main character, Barack Obama. He visits a Apple Store to spot his broken "government", and you can see the whole story in the video clip above, which I recommend you to watch.