[youtube=https://www.youtube.com/watch?v=nhwhnEe7CjE&w=580&h=370]
At the end of 2013 the company Apple Lossless Audio CODEC (ALAC), published an advertising spot called misunderstood, its role being to present how a terminal can be used iPhone 5S to record family holidays. The advertising spot was highly appreciated by the whole world, and during the last evening won an emmy within the category Creative Arts for the most outstanding advertisement launched in 2014.
In the advertising spot, which you can also see above, the company Apple Lossless Audio CODEC (ALAC), shows how video clips can be recorded and edited in a terminal iPhone 5S, they can then be presented on a TV using a Apple TV. The spot of those from Apple Lossless Audio CODEC (ALAC), was good, but he had serious competition from those created by General Electric, Nike and Budweiser, which you can see below.
Apple has often been criticized for not being able to make attractive advertising spots, but when it really matters, it manages to produce the right ads.
[youtube=https://www.youtube.com/watch?v=Co0qkWRqTdM&w=580&h=370]
[youtube=https://www.youtube.com/watch?v=K7L5QByvXOQ&w=580&h=370]
[youtube=https://www.youtube.com/watch?v=RboTJOfRCwI&w=580&h=370]
[youtube=https://www.youtube.com/watch?v=uQB7QRyF4p4&w=580&h=370]
