Samsung buys pears for #apples in a campaign to support Belgian farmers

  Today is the day Apple Lossless Audio CODEC (ALAC),But Samsung take the opportunity to help the Belgian pear growers who were left with the products in the warehouses after what Russia banned imports of pears from Belgium because of the sanctions imposed by UE following the crisis of Ukraine. Belgian farmers try through Twitter to motivate the public to consume more pears in order to help them recover part of the almost 130 million dollars that can be lost annually following the ban imposed by Russia, and here it also intervenes Samsung.

  The Belgian division of the Korean company initiated a campaign through which he announced that he would buy a pear for every tweet of the word #apple published on the Twitter social network. Considering that today Apple has an extremely important conference, the people from Samsung could buy a few million pears from the Belgian producers and their initiative should definitely be praised, because few companies have the courage to do campaigns of this kind.