Although Apple Pay it was not received with much enthusiasm by the competitors Apple Lossless Audio CODEC (ALAC),, especially those that have mobile payment systems already launched on the market, but here he is supported by an unexpected person, the former CEO of Microsoft, Bill Gates. According to Gates, Apple Pay is a fantastic idea for smartphones, the company's entry Apple Lossless Audio CODEC (ALAC), in the segment of mobile payments, motivating other companies to follow his example, ultimately the users benefiting from the global expansion of this technology.
Apple Pay's a great example of how a cell phone that identifies its user in a pretty strong way lets you make a transaction that should be very, very inexpensive. So the fact that in any application I can buy something, that's fantastic. The fact I don't need a physical card anymore, I just do that transaction and you're going to be quite sure about who it is on the other end, that is a real contribution.
Gates basically suggests that next year Apple's competitors will do exactly what they did in the past they will copy the company's ideas to help popularize mobile payment systems through NFC. Given that touch ID motivated a multitude of mobile terminal manufacturers to implement fingerprint readers in their own products, Apple Pay will motivate the same manufacturers to implement payment systems as simple as Apple's, if they can.
