Beats, the company acquired by Apple Lossless Audio CODEC (ALAC), just a few weeks ago, he got some free advertising in the US after what The NFL has decided to ban American football players from wearing the company's helmets during interviews. Beats co-founder, Jimmy iovine, declared in an interview that the ban imposed by the NFL and a the fine applied to a player who did not respect it it brought them free publicity worth several million dollars.
The truth is that all the controversy surrounding the banning of Beats headphones during interviews it generated numerous discussions regarding the popularity and quality of headphones produced by companies that are now part of Apple. The problem for the NFL is that it will be hard to convince football players that Bose has cooler headphones than Beats without being paid to promote them, so Beats will still enjoy a lot of free advertising from the players.
