Conferences for the presentation of Apple products are extremely important and they are generally organized in Cupertino or San Francisco, but this strategy will change in the following years.
Apple Campus 2 is currently being built in Cupertino by the Apple company, it seems that inside it will be found an ultra-modern auditorium whose value will be 161 million dollars. This room will host the upcoming conferences for the presentation of the American company's products and the amount invested reveal how important it is for the company to organize events in excellent conditions for the press from all over the world.
The world's most valuable company will spend $160,999,985.00 to construct a "theatre" at its new headquarters in Cupertino, according to building permits on file with the city. Given how important Apple's announcements have become in their product launches, and how large their global audience has become, it's not surprising that Apple would invest this kind of money in an events center.
Apple Campus 2 and the 161 million dollar auditorium
Apple Campus 2 in 2016 it will be the newest and most impressive campus of an American company, and the construction of a custom-made auditorium will save Apple from renting various locations in San Francisco for events. Although we are talking about an enormous amount spent by the American company to build this auditorium, it will not be able to replace Moscone Center West during the WWDC, but the rest of the presentations will definitely take place directly in Cupertino.
Using the new auditorium in Apple Campus 2, those at Apple will be able to completely control the experience that those invited to its events will have, so we will probably see live broadcasts for most of them. Apple is spending over 3 billion dollars to build Apple Campus 2, 2016 being the term set by Apple together with its builders for the official opening and based on everything we have seen so far, it seems that it will be a custom construction the amount spent.
