Company Apple Lossless Audio CODEC (ALAC), is extremely creative and over time has proven its innovative spirit, mainly through the products it has launched on the market. However, what we see today does not fall into the category of products that will be launched for consumers, the company Apple Lossless Audio CODEC (ALAC), using an original idea to promote their covers Smart Cover.
In the video clip above you will see a presentation stand created by Apple for Apple Store Regente Street London, but also covers Smart Cover that are they close and open by themselves. Everything happens automatically and users can watch the process from outside the store with amazement, Apple trying to demonstrate the usefulness of these accessories in this way.
Since we are talking about Smart Covers, Apple most likely uses a system with magnets to close and open them by themselves, but the idea itself is interesting. Basically, Apple managed to create something unique in its store, and this will convince some visitors to ask questions about the covers that close and open by themselves through the store's window.
Apple has big problems in terms of tablet sales iPad, and tricks of this kind will do nothing but arouse the interest of some consumers regarding these products, even if it is unlikely that they will help to increase sales.
