Apple Pay is the company's first and only mobile payment system Apple Lossless Audio CODEC (ALAC),, proving to be the most popular mobile payment system launched in recent years in the US. Apple Pay it quickly caught on with US users, generating a serious increase in payments made using mobile terminals, with the system's competitors also benefiting from its launch. Apple Pay uses a special system for securing and anonymizing payments with the help of tokens, and those from VISA announced that this system will be implemented including in Europe by mid-April.
Tokenisation technology will be at the heart of new mobile payment solutions and has been hailed as one of the best data protection and fraud prevention methods available. The new service will be available for financial institutions [in Europe] from mid-April 2015.
At the moment, the POS payment terminals in Europe transmit the users' card data when paying, however VISA will implement the new token system to make payments much safer. The implementation of this payment system in Europe is the first step towards bringing Apple Pay on the continent, Apple has been working with UK banks for some time to launch Apple Pay. After the launch of the new system VISA In Europe, Apple will only have to conclude agreements with interesting banks in order to launch Apple Pay, the availability of the system will then depend only on it and other local partners.
Apart from Europe, Apple Pay will be available in the Middle East, India and Africa in the not too distant future, all depending on how quickly Apple will be able to convince its partners to join the system.
