Week Tim Cook visited Berlin to talk with Angela Merkel, the chancellor of Germany, but also to visit the editorial office of the famous Bild publication, for which he also gave an interview. If in London he spoke about the Apple Watch, in Germany Tim Cook spoke about security, the main topic of discussion with Angela Merkel, even praising Eduard Snowden for the courage to talk about NSA secrets. Separately, Tim Cook refused to comment on the rumors regarding the Apple car developed in Cupertino, and his reaction is interesting, he avoided denying the existence of a project, a sign that the rumors they have enough truth behind.
We are still secretive about our upcoming products. So if you ask me what we are working on I'm not going to answer this question." Asked about the Apple car, he replied simply:I have read the rumours. I can't comment on it."
If the rumors were false, Tim Cook would probably have denied the existence of the project, although the information about its development contributed to the increase in the price of Apple shares, but all the evidence presented so far suggests that Apple is developing a car, especially now that it is official car manufacturer. We are talking about Steve Jobs, Tim Cook stated that the former CEO of Apple was his best teacher, stating that the world talks too much about parts of his personality and not about what he really did.
He may not always get the appropriate credit for this, but he was by far the best teacher I ever had. You will probably never read this in a book because people focus on other parts of his personality. He taught me that the joy is in the journey. That it's not in an event, it's not in shipping a product or an award. It's in the journey itself.
Cook claims that he learned from Jobs that joy lies in the journey and not in a launch event, the launch of a product or an award won for him, but in the journey of bringing a product to market. Tim Cook was brought by Steve Jobs to Apple, he was helped to "grow" within the company and was then put in the position of CEO. Having said that, on March 9 we will see Tim Cook live at the Apple Watch presentation event, and here I am waiting for you to discuss everything we will see there.
