Becoming Steve Jobs - Apple explains why it actively participated in the creation of the book

Becoming Steve Jobs

  Becoming Steve Jobs is one of the most important biographies of the former CEO of the Apple company, and for the first time in the history of the appearance of such books, the American company is promoting it, important people of its management team supporting it as the only book that presents the truth about co- the founder of the company. Initially, Apple and members of its management team refused to speak with the authors of the book Becoming Steve Jobs, but after 18 years of insistence, it seems that the numerous criticisms brought to the former CEO seem to have motivated the company to defend him and present the side that few have promote it.

  In the first official response ever offered for such a book, Apple says its cooperation in creating the book comes from a responsibility to tell the truth about a lesser-known Steve Jobs to the world, one completely different from the one presented in so many biographies. unauthorized. Apple spokesperson says that the long friendship between Steve Jobs and one of the authors of the book gave him a unique perspective on the life of the former CEO, the book best representing the real "face" of Steve Jobs, or at least the last 15 years of his life.

After a long period of reflection following Steve's death, we felt a sense of responsibility to say more about the Steve we knew. We decided to participate in Brent and Rick's book because of Brent's long relationship with Steve, which gave him a unique perspective on Steve's life. The book captures Steve better than anything else we've seen, and we are happy we decided to participate.

  Tim Cook criticized the only authorized biography written about the life of Steve Jobs claiming that it did a great disservice to his former friend, and based on this reason he decided to support this new creation in which he recounted a multitude of events unknown to the general public. Tim Cook stated that Steve Jobs refused to receive part of his liver almost a decade ago, he named Steve Jobs as his best mentor and in the book we will find a multitude of interesting and unknown details about who Steve Jobs was.