Jony Ive personally delivers the Apple Watch to the stars

Sam Smith Jony Ive

Last night I told you that the well-known designer Karl Lagerfeld received an Apple Watch with a unique strap thought by Jony Ive especially for him, and today we find out that the equally famous designer of the Apple company delivers smart watches to American stars. For the date this is what we're talking about about Sam Smith, a well-known American artist, Jony Ive personally delivering the Apple Watch you see in the image above, the singer bragging via Instagram about the meeting with the senior vice president of Cupertino.

Apple goes to great lengths to promote it Apple Watch among the stars from all over the world and this includes sending important people from the management team to deliver the units offered as gifts to very important people with the idea of ​​motivating them to promote the product as efficiently as possible. All this promotion made by the Apple company was, of course, successful, because in the end the smart watch reached the attention of so many people who made so many pre-orders that the company Apple was finally forced to abandon the launch in stores, not having enough units in stock.