Tim Cook harshly criticizes American analysts

Tim Cook laws discrimination

Last night Tim Cook spoke at the conference for presentation of the financial results of Apple Lossless Audio CODEC (ALAC), for Q2 2015, separated from the information related to the company's achievements, he also answered the journalists' questions. Among the answers given by the American CEO was a harsh criticism of the analysts who estimate the production costs of the products Apple Lossless Audio CODEC (ALAC), based on the standard costs of the components.

Tim Cook apparently it is, dissatisfied with the way in which the profit generated by is presented Apple Watch for Apple, arguing that production costs more than estimated. Tim Cook made special reference to Apple Watch Edition, for which Apple was criticized most often because the difference between the production costs and the real ones would be enormous.

I haven't seen them for Apple Watch, but generally there are cost breakdowns around our products that are much different than the reality. I've never seen one that is anywhere close to being accurate.

Tim Cook stated that he has never seen estimates that come close to reality regarding the production costs of some products, and in the case Apple Watch American analysts did not do anything different. So far, we have not seen estimates regarding the production costs of the smart watch, but Tim Cook warns us from now on that they will not be in line with reality.

In the past, various companies estimated the production costs of various Apple products based on the components implemented in them and information on their assembly costs. Of course, these costs do not include the adjacent ones regarding development, promotion, transport, research and many others.

Tim Cook stated that in the case of the Apple Watch, Apple's profit will be lower than in the case of other products because we are talking about a completely new product for which a lot of money is spent, so that Apple will only generate a higher profit for it in the future.

3 COMMENTS

  1. Un analist critică alți analiști. Tim Cuc ar putea explica diferența între costul de producție al Apple Watch Edition și prețul de vânzare de 10.000 și 17.000 dolari. Apple Watch este un produs nou pentru Apple, dar nu este un produs nou pe piață. Așa cum alții pot produce un smartwatch la 250 dolari, înseamnă că se poate.