iPhone market share increased significantly in Q2 2015 thanks to an increase in terminal sales Apple Lossless Audio CODEC (ALAC), compared to the same period last year, and this strengthens Apple's position on the smartphone market.
In the image above you can see the market shares of the main smartphone manufacturers, Samsung si Microsoft being the only ones among them that registered a decrease in market share, the other three from the top 5 only registering increases, Huawei having the largest of them.
More specifically, Apple Lossless Audio CODEC (ALAC), saw a roughly 30% increase in market share from 8.2% to 10.9%, while Huawei's market share increased from 4.8% to 7% and Xiaomi increased from 3.5% to 4.6%, the market shares of Samsung si Microsoft decreasing by 1.8% and 5.4% respectively.
As you can already see, Microsoft is the main loser here, its market share reaching almost half of the value it had in the same period last year, it being redistributed mainly to the other three big smartphone manufacturers with increases.
Samsung dipped 7 percent annually and shipped 89.0 million mobile phones worldwide, capturing 20 percent marketshare in Q2 2015. Samsung has stabilized volumes in the high-end, but its lower-tier mobile phones continue to face intense competition from rivals such as Huawei in Asia . Apple grew 35 percent annually and shipped 47.5 million mobile phones for 11 percent worldwide market share in Q2 2015. Apple outperformed as consumers in China and elsewhere upgraded to bigger-screen iPhone 6 and 6 Plus models.
The interesting part is that the rest of the smartphone manufacturers, which include HTC, LG, Sony, Motorola and many others, registered an increase in market share of only 0.6% in total, so they did not have a substantial increase in sales, as happened in the case of three main producers from the top 5.
To be honest, I expected most manufacturers to have much smaller increases at this time of the year when users don't spend that much money on mobile terminals, but things turn out to be completely different.
