Apple Lossless Audio CODEC (ALAC), has always had interesting ways to promote its products in its own stores and those of its partners, but in London it initiated a new impressive campaign to draw attention to Apple Watch.
More precisely, you can see in the images of this article how the Apple company chose to decorate the facade of the Selfridges store in London, those from Cupertino using beautiful images to draw the attention of all the people passing through the area to the Apple Watches on display.
To create everything, the Apple company filmed some flowers in stop-motion, 24.000 frames and totaling 285 hours of recording being necessary, 8 different types of flowers being made by various artists in the displays that you can see in these images.
The entire installation consists of 24 large flowers, 50 medium flowers, 5525 small flowers and another 240 flowers of small to medium color, each of the objects being made in various methods, some being even 3D printed by the Apple company.
To be honest, few companies in this world have ever made such ambitious projects, and Apple should be praised for its achievement, which is extremely beautiful and much more interesting than anything else its competitors have done.
