Apple TV turned from a hobby into a serious product for the Apple company, and this after several tens of millions of users bought the product from Cupertino and use it to view TV channels or content from iTunes Store.
Although Apple TV had at one time reached the 3rd place in the top of the most popular devices to view multimedia content on televisions, a recent study demonstrates the fact that Apple lost the attention of users by avoiding updating its product for 3 years.
As you can see from the image above, Apple TV fell from the 3rd place to the 4th place in the top of the most used products for viewing multimedia content, the change being based on a noticeable decrease in sales of Apple TVs in the last year.
Roku is the most popular set top box in the US with 34% of sales, Google Chromecast is in second place with 23% of sales, while Amazon Fire TV and Fire TV Stick occupy the third position, "pushing" Apple TV is in the fourth position in this market segment.
In order to regain its third position on the market, the Apple company is preparing the launch Apple TV 4 in the next period, the new product will have a multitude of new functions and new hardware, but it remains to be seen if the changes will be appreciated.
