Apple Watch is the most popular smartwatch on the market at the moment, humiliating existing competitors in sales, but for the CEO Swatch he is nothing more than a simple toy for children.
Nick Hayek, CEO of Swatch, he stated in a recent interview that Apple Watch it is an interesting toy, but it does not represent a revolution for the world of smartwatches, as many of the people who have tried it have repeatedly stated about the new product from Cupertino.
Moving on, the CEO Swatch he stated that the group he leads will never develop a smartwatch, this type of devices needing to be charged every day to work, and as you probably already know, the Swiss are focused on something else entirely.
Although Swatch does not seem to consider Apple Watch as a competitor worthy of consideration, the trademark registration of the expression One More Thing reveals the fact that in Switzerland the launch of the new Apple product has generated enough problems in sales so that it will be taken seriously in the future.
In an interview with Swiss paper Tages-Anzeiger, Swatch Group CEO Nick Hayek candidly outlines smartwatch plans for the Swiss company moving forward, while taking the opportunity to call out manufacturers like Apple, Samsung and Sony for their rivaling products.
Considering that the sales of traditional watches dropped significantly after the launch of the Apple Watch, statements of this kind must be considered as normal as possible, the Swiss being the most affected by the appearance of the Apple Watch, and this trend will continue.
Considering this problem, some Swiss watch manufacturers have decided to produce smartwatches, but those from Swatch will remain faithful to the secular strategy, at least for now.
