Last night MTV Video Music Awards took place in the USA, and the company Apple Lossless Audio CODEC (ALAC), took the opportunity to promote the service Apple Music launched at the end of June for users all over the world, 11 million of them have activated it since then and until now.
Advertisements for Apple Music they have in the center the famous artist The Weeknd, he using the iOS Music application to present some of the functions it offers for iPhone, iPad or iPod Touch owners who have iOS 8.4 installed in their devices.
Separated from The Weeknd, the Apple company even hired John Travolta for the final scene of the first commercial, so that some of his fans will contact Apple Music for the first time, if they haven't done so yet.
Below you can see the two video clips played by the Apple company during the MTV VMA.
https://www.youtube.com/watch?v=MujYVGWEJaw
