Apple is frighteningly powerful, the surprising statement being made by the director the movie Steve Jobs, Danny Boyle, presenting Apple in a not so good image for the whole world.
The release of the movie Steve Jobs produced by Universal put the Apple company "on guard" by conducting a campaign to "clean up" the image of its former CEO, offering never-before-seen images of Steve Jobs to a US television station talking with his employees before the conference for the presentation of the first iPhone model.
Apple fought a serious battle to discredit it the Steve Jobs movie and continues it, this fight motivating the director of the film, Danny Boyle to make the above statement according to which the Apple company has a frightening amount of power in the whole world.
Danny Boyle he claims that some companies like Apple have so much power that they scare some governments around the world, they have more influence than the companies that produce oil or medicine. He goes on to say that artists should "respect" companies of this kind and, referring directly to Tim Cook, he says that regardless of whether they are called opportunists or not, they must create their works in peace.
These companies are so powerful now that governments are running scared. They have such influence around the world, they've replaced petrochemical companies, pharmaceutical companies, they're bigger than all of them put together and they have tremendous, terrifying power and it's important that artists and writers are not cowed by them and if that means they're accused of being opportunistic then so be it.
Separate from the attack against Apple, Danny Boyle claims that the film should have had a production cost of only 25-30 million dollars, but his intention to shoot in San Francisco would have increased the total production costs by 8 million dollars.
Faced with the refusal of Sony producers to let him film in San Francisco, the creator of the film obtained Universal's agreement to buy the film, and due to some misunderstandings between Sony and screenwriter Aaron Sorkin, the entire production was moved to Universal.
Danny wanted to shoot in San Francisco, but shooting in San Francisco added $8 million to the budget, and the movie was only supposed to cost about $25-30 million. The studio was saying, 'No you can't shoot in San Francisco. So Scott Rudin said, 'Give me the movie back for a week, let me shop it around for a week, you have to let us do that.' And Amy Pascal said 'I'll give it to you for a week'. Less than 24 hours later Universal had taken it and at the same time Amy was saying 'I've made a big mistake you can do it in San Francisco.
Other interesting details about the movie Steve Jobs can be found in an interview given by Danny Boyle to The Hollywood Reporter.
