For more than a year Apple Lossless Audio CODEC (ALAC), is struggling to launch a TV streaming service for Apple TV owners around the world, but its negotiations with various content producers have proven to be doomed to failure, so for now Apple seems willing to give up on the idea.
Before you think that Apple is giving up in this fight with content producers, I will tell you that in reality the American company is taking a break to see what new approaches it could have on the problem in order to convince its partners to agree to the plans its.
One of Apple's ideas is to create a platform through which its partners can sell TV subscriptions or access to certain multimedia content directly to users, thus eliminating its involvement in anything other than payment processing and platform maintenance.
Apple wanted to offer an online TV subscription with 14 channels that would cost a maximum of $40 per month, but major content producers demanded that the price be higher, and negotiations failed, so Apple is considering other methods to convince companies.
Apple Inc. has suspended plans to offer a live Internet-based television service and is instead focusing on being a platform for media companies to sell directly to customers through its App Store, according to a person with knowledge of the matter. While Apple isn't giving up entirely on releasing a live-TV service, its plan to sell a package of 14 or so channels for $30 to $40 a month has run into resistance from media companies.
The CEO of CBS, one of the largest media trusts in the US, says that his company and those in Cupertino were close to concluding an agreement to provide content for a subscription that would cost $35 a month, but the talks have were suspended out of the blue.
Whether Apple will manage to offer a TV subscription for Apple TV 4 remains to be seen, but I don't think that Tim Cook will abandon the idea so easily.
