Bob Igen, CEO of the famous Disney company and member of the board of directors of Apple Lossless Audio CODEC (ALAC),, declared in a recent interview that Apple TV 4 it has the most intuitive interface ever created for a product of this kind released on the market so far.
Bob Iger has decision-making power regarding the evolution of the Apple company in the short and long term and of course he knows to a certain extent what is developing in Cupertino, Apple and Disney having a strong collaborative relationship that was initiated at the time when Steve Jobs sold Pixar to Disney.
Bob Iger is a fan of Apple products and his engineers recently tested the iPad Pro for the first time before the tablet was launched on the market, so these words of praise for Apple TV 4 should not surprise anyone, they have the role of increasing consumer confidence in product.
Apple TV 4 runs the new tvOS operating system created by the Apple company especially for its product, but not everyone was so enthusiastic about the way those from Cupertino modified the interface offered for the old model of Apple TV until now.
This may sound like a blatant commercial for Apple, but the Apple TV box and the interface that it provides is the best user experience I have seen, ever, for television users. As an intellectual property creator or as a content creator, that's great news for us.
Apple has been seriously criticized for certain aspects of the Apple TV 4 interface, and all rightly so, so the Disney CEO's statement is trying to calm the waters a little more in the US, because for Christmas many people will want an Apple TV 4.
