Apple Watch has become more popular than Rolex in the luxury watch category, or at least that's what a company that analyzed social networks in 2014 and 2015 and discovered that the Apple Watch is king in the watch category, even though we're talking about an electronic product.
Analyzing 700 million posts in social media in 2014 and 2015, those from NetBase placed Apple Watch on the first position in the top of the most discussed and popular watches, separated from Rolex, the Apple product surpassing Tag Heuer, Richemont, Curren or Patek Phillippe.
Many analysts predicted that the Apple Watch will surpass the established Swiss watch brands, the Swiss were circumspect, but in the end the Apple company managed to impose itself on the market with a product that is not very cheap, but apparently very useful .
Although many people do not see the Apple Watch as a luxury object, such as Rolex, it must be taken into account that the Apple product has prices that reach up to 18.000 euros in the gold version, the stainless steel models can cost over 1000 euros with certain cases.
Apple conquered the smartwatch market in just a few months after the launch of the Apple Watch, but it also won fans in the luxury products market, thanks to the collaboration with companies known for the creation and sale of luxury items.
