The past days Vodafone announced that it guarantees customer satisfaction who use their mobile phone network, regardless of which operator's services they have contracted, becoming the first telecom operator in Romania that guarantees its services to customers.
Having the slogan 100% satisfied or rewardedThose from Vodafone offers 1 day of free internet for all users dissatisfied with the quality of services, they should report their problems on a dedicated page that will be available from February 16 on the Vodafone website.
Marketing - the illusion of quality
What is hidden behind this campaign? First of all, we are talking about a interesting marketing move, Vodafone positioning itself on the market as a operator who claims to have such good services that he is confident that he can offer a guarantee of satisfaction for them.
Those who understand marketing know that everything is just a slogan, but the average user sees in this campaign a certification of the fact that Vodafone has a very good network and if you have an iPhone and have read Apple's presentation texts, then you understand exactly that well-thought-out texts can convince anyone of the quality of a product.
We would like to highlight the latest achievement of our network – Best in Test certification for data and voice - and to demonstrate the supremacy of our network, becoming the first to guarantee the satisfaction of our customers, regardless of the type of services used, in accordance with our new campaign: 100% satisfied or rewarded.
The guarantee of customer satisfaction is based on a Best in Test certification by P3 Communications, a little-known company in Romania, but the people from Vodafone do not say what is the level of satisfaction they guarantee, everything being subjective.
Basically, Vodafone lets each customer set their own level of satisfaction, instead of setting a standard for everyone, and from here on everyone sees things the way they want, Vodafone intentionally launching things into total ambiguity.
The reward - the false feeling that you have won something
Daca you are dissatisfied with Vodafone services, do not complain on Facebook, Twitter or other social networks, but go directly to Vodafone, pour out your frustrations and receive one day of free internet, once a month, for your dissatisfaction with the operator's network.
This is basically the smart move of the campaign because Vodafone makes sure that people complain less on the Internet about network problems, and people will make many reports to the operator to receive the reward that it offers.
Moreover, in order to further improve the level of customer satisfaction, we are receptive to any user and reward him with a whole day of free data traffic, to use in our network, which recorded the best performances.
Just like a dog that brings you a stick and gets a reward, that's how customers will get a day of free internet when they pour out their frustrations on the Vodafone website, their nerves disappear and in the end they are left with the internet day and with a hope as a problem will be resolved.
This is a false feeling that you have won something, and this is because when you speak publicly about your problem with Vodafone, a light goes on at a monitoring agency and your complaint is sure to reach the operator, but when your problem reaches a system IT manager of Vodafone, the real chances that the problem will be solved decrease.
The mentality of the Romanians and the thorn in the side of the competitors
Many people have various problems with the services of mobile phone operators, no matter which one we are talking about, and the idea of receiving something for free when you have a problem is considered by many to be a right and not a benefit, in the idea that if you still have problems at least take advantage of the big bad company.
In this idea, some will contract Vodafone's services based on the idea that they have guaranteed satisfaction, unlike what other operators offer. Moreover, this guarantee could count more than the advice of the people around, but that remains to be seen in time.
With this campaign, Vodafone once again raised the ball in the net of competitors, after demonstrating the fragility of the greedy system, and those from Orange and Telekom will probably come up with similar programs to give the Romanians something for free when they are dissatisfied, because that is how we are taught.
