Apple Music this the first audio streaming service that will include underground remixes and mashups of some of the most famous DJs in these segments, those from Apple Lossless Audio CODEC (ALAC), collaborating with Dubset Media to be able to play this type of recordings for users.
Licensing problems of songs used in underground remixes or mashups were the main problem that prevented the appearance of this type of audio content in audio streaming services, but Dubset Media solved the problem with a smart software.
Specifically, they analyze each set of songs, identify the songs used in it to pay licenses to their owners, and so everyone gets what they want, meaning the songs that users would not normally hear on such services, and music creators money for playing them.
We are talking here about audio content created by well-known DJs, but also by regular users, the songs used by them belonging to a maximum number of 600 multimedia rights holders, those from Dubstep finding a simple method to identify and pay them on every playback in Apple Music.
But licensing remixes and DJ mixes, both based on original recordings, is incredibly complex. A single mix could have upwards of 600 different rights holders. According to CEO Stephen White, a typical mix has 25 to 30 songs that require payments to 25 to 30 record labels and anywhere from two to ten publishers for each track. MixBank matches the recordings used in the remix or DJ mix against a database of three-audio snippets from Gracenote, where White was CEO prior to joining Dubset. He says fingerprinting is a "brute force" tool that can provide MixBand with up to 100 possible matches for each three-second match.
For now, no one knows when this type of multimedia content will be available through Apple Music, but as soon as it is included, the Apple company will have a real advantage over competing services such as Spotify.
