How General Electric missed the chance to buy Apple very cheaply

General Electric is one of the largest companies on the planet with divisions that produce an extremely varied range of products that are sold in the USA and beyond, and in 1996 it had the opportunity to acquire Apple at a fraction of its current value .

In 1996 the company Apple Lossless Audio CODEC (ALAC), had serious financial problems, and before Steve Jobs returned to the management of the company, the CEO of Apple, Michael Spindler, made sustained efforts for General Electric to acquire Apple for the sum of only 2 billion dollars.

Although the CEO of Apple at that time was trying to convince the CEO of General Electric to buy the Apple company at a ridiculous price, the latter was not convinced and this was one of the worst business decisions made by he ever in his career.

If that CEO of General Electric had decided to acquire Apple, then the iPhone would probably never have been released, and the iPod Touch and iPad would have remained only Apple prototypes that would never have seen the shelves of any store.

"The stock price was $20, and [Spindler] was explaining he couldn't get the company moving fast enough and the analysts were on his case," Wright told The Post in an interview on Tuesday. "He was sweating like mad and everybody said, 'We can't manage technology like that.' We had a chance to buy it for $2 billion."

The refusal of those from General Electric to buy Apple finally led to an acquisition of NeXT by those from Apple, Steve Jobs returning to the management of the company and turning it into the most popular and profitable company on the planet.