Yesterday there was a rumor suggesting that Apple Lossless Audio CODEC (ALAC), would intend to give up selling music through iTunes Store in the next two years, the company intending to focus on Apple Music and audio streaming instead of direct sales, which are starting to decrease.
The emergence of audio streaming services has generated a constant decrease in music sales through digital stores, and the Apple company has denied that in 2 years it will exit this business, but it has certainly discussed a possible period in which it will do so.
At the moment, the Apple company is the market leader in the segment of digital music sales, and although at some point it will give up this business, it will be many years before this happens, but only if the current trend continues.
Streaming services are on the rise and many see in them the future of the evolution of digital music, but it remains to be seen if in 5-10 years the world will be as willing to pay for streaming without having the opportunity to own the music for which they pay for listening .
"Not true," said Apple representative Tom Neumayr. Neumayr wouldn't expand on that comment, except to make it clear that he was responding to both timelines proposed in today's story from Digital Music News.
The recently released album by the artist Drake has recorded over 1 million sales in just one month after its release and is the best proof that the business of selling digital music is still strong, so it remains to be seen when Apple will give up iTunes Music Store.
