Many imagined that Apple would have a disastrous Q2 2016, but now the first figures regarding the sales recorded by the Americans are starting to appear and we can see how big the problem is, especially in the USA, the traditional market in which the Apple company excelled in normally competitors in sales.
According to those from Kantar WorldPanel, the Samsung Galaxy S7 surpassed the iPhone 6S in sales in T2 2016, Samsung products totaling 16% of total smartphone sales in this period, while Apple terminals totaled 14.6%, the difference being small between manufacturers, but it exists and represents a problem for Apple.
In the USA, Samsung represented 37% of total smartphone sales in Q2 2016, while Apple represented 29% of total sales, here the difference between manufacturers is greater thanks to the cheaper terminals that the Koreans sell in the country, they counting a lot in total sales.
Regarding the source of customers, only 5% of those who bought Samsung terminals left the Apple platform, while 14% of those who bought iPhone terminals came from Samsung, those from Cupertino have been able to convince everyone for some time more Korean customers to buy his devices.
Starting with the US, in the three months ending May 2016, Samsung accounted for 37% of smartphone sales and Apple 29%. However, sales of their respective flagship models reveal a much closer competition, with the Galaxy S7/S7 Edge accounting for 16% of sales and the iPhone 6s/6s Plus at 14.6%. What's more, when we look at where these purchases are coming from, just 5% of Samsung purchases came from those switching away from Apple, while 14% of Apple purchasers came from those switching away from Samsung.
Unfortunately for Apple, the iPhone 6S is not the smartphone that will keep its sales at a high level, and a slightly improved version will not help it more, so next year the sales of those from Cupertino could decrease again on the background of a product that will be far below people's expectations.
