Apple stores will no longer be called Apple Stores, those from Cupertino taking the decision to give up the word Store from their name, preferring only to use the name of the brand and that of the location where the respective store is located, the decision being a strange one that will generate a lot of confusion for people.
Practically, Apple stores like Fifth Avenue Apple Store, will become Apple Fifth Avenue, and the change was not officially announced by those from Cupertino, it being visible for now only on the website of the Americans, the implementation being done with the opening of several new stores in the last weeks.
All App storeswater lost the name Store in the course of a week, Apple made the change in all the pages of the website where it lists the locations open all over the world, so we are talking about a change that is neither erroneous nor temporary, Apple choosing to completely give up the word Store.
Apple stores - the end of an era
Apple announced the other day to its employees about the abandonment of the word store in the name of Apple stores around the world, and although everything was announced to be implemented gradually, in reality everything was done extremely quickly online, but in stores the changes they will come a little harder, especially for already printed materials.
The idea of those from Apple to give up the name Store for stores is probably related to the fact that Americans intend to position their locations not only as simple stores, but also as places where product fans can meet to discuss the user experience , to share tricks, but also to discuss new products.
By giving up the name Store, Apple is changing a 15-year-old tradition, when the first Apple store was opened under the command of Steve Jobs, and the new way of naming the stores is quite strange, but we will have to get used to it because Apple will impose it in all its marketing materials.
What do you think about this change?
