Orange Romania announced this morning the financial results for Q3 2016, along with an increase in revenues for the sixth consecutive quarter. According to those from Orange, the number of customers reached 10.175.000, 300.000 more than in Q2 2016, the period in which the operator had dropped below 10 million customers.
Moreover, 4G traffic increased 4 times in Q3 2016 compared to the same period last year, theoretically only for Orange customers. We know that Orange and Telekom made a pact to facilitate the access of those from Telekom to the Orange network and theoretically this increase should not cover the interconnection made with competitors.
Regarding the receipts, Orange announces 251.1 million euros collected in Q3 2016, 3.3% more than the same period last year. Orange is in its sixth fiscal quarter with revenue growth, an impressive achievement that reminds me of what Apple managed to do in recent years thanks to the iPhone.
Although 4G traffic increased 4 times compared to Q3 2015, Internet traffic made using mobile terminals doubled compared to the same period last year. More details regarding Orange's achievements in the previous fiscal quarter can be found in the press release below.
Orange Romania – constant increase in revenues for the 6th consecutive quarter
- 10.175.000 customers, up over 300.000 in Q3 vs Q2 2016
- 97% of customers who chose Orange Home landline services, launched on 5 September, are satisfied and very satisfied with them
- x4 4G traffic in Q3 2016 vs Q3 2015
Bucharest, October 25, 2016. The Orange Group announces today its financial results for the third quarter of 2016, valid as of September 30.
Between July and September, Orange Romania achieved a turnover of 251.1 million euros, up 3,3% compared to the same period last year1, marking the sixth consecutive quarter of revenue growth. On September 30, 2016, Orange Romania had 10.175.000 customers, up by over 300.000 compared to the previous quarter, progress supported by the increase in the subscriber base by 4,8%.
At the beginning of September, Orange took a decisive step towards the implementation of the Essentials 2020 strategy and launched the bundle of convergent services, Orange Home, in more than 90 cities in Romania. The service offers access to fiber internet at speeds up to 1Gbps through Orange Home Net, to cable television through Orange Home TV and to landline telephony through Orange Home Fix. Over 97% of customers who have chosen Orange Home services are satisfied and very satisfied with them2.
Orange Home TV, the satellite television service, registered 315.000 subscribers, with an increase of 26.3% compared to the same period last year. At Orange TV Go, the on-demand TV app for PC, tablet or smartphone, the number of downloads and updates reached around two million at the end of September, up 35% compared to Q3 2015. The Orange TV Go app is the most downloaded TV streaming application from a Romanian operator.
Mobile internet traffic doubled and 4G traffic increased 4 times in the last quarter compared to the previous year. The growing appetite for anytime, anywhere connectivity is the catalyst for the positive trend in smartphone sales in recent years, with Orange's portfolio of 4G phones being more extensive than ever. It is composed of over 50 references that can be purchased individually or as a subscription, with options for each price range. Thus, the share of 4G phones in the total number of smartphones sold increased by 16 percentage points compared to last year, and the number of customers is also increasing, reaching 1,9 million.
To ensure the best mobile internet experience, investments in the network continued in the third quarter of 2016 so that, at the end of September, Orange offers access to mobile internet at 4G speeds for 74% of the total population of Romania. 4G Fun Kit is a new digital and interactive tool through which the voice of customers is heard and through which Orange responds with actions that come to meet their expectations. After testing the application between August 24 and September 24, 2016, customers voted for the 20 counties where network expansion will take place with priority3. 30.455 users participated in the quantitative study, and 96% of them declared themselves satisfied with the experience they had in using Orange mobile services.
For an improved experience at all points of interaction with customers, in the last three months, the network of smart stores has been expanded or modernized by including 6 stores, reaching a total number of 11 stores. The concept of smart stores offers customers an improved digital experience, a personalized service approach through interactive screens, the simplified payment system or the introduction of the digital signage system with professional screens, so that the waiting time of customers decreased by an average of 37,5% .
“The performance in the third quarter reflects continued growth in the evolution of mobile data usage, supported by increased appetite for connectivity, digital services, smartphones and wearables. In this context, our customers want simple and effective communication solutions and quick access to the things important to them. Thus, with our convergent offer, recently launched nationally, we aim to offer them the best fixed-mobile experience on the local market" said Liudmila Climoc, Chief Executive Officer at Orange Romania.
