The Apple company is looking for projects designed to create original content for TV shows or series, to distribute to the users of its products. We are talking about multimedia content intended to reach through Apple Music, or the iTunes Store, to owners of Apple products all over the world, most likely for free.
Apple recently bought the show Carpool Karaoke, broadcast by television stations in the US, but in the past it financed a TV series called Vital Signs, but also a show called Planet of the Apps, which aims to finance projects for applications capable of change, for the better, the world in which we live.
Because they are still looking for original multimedia content, those from Apple met with representatives of the well-known comedian Chris Rock. The discussions were based on a possible agreement for two stand-up comedy shows, but Netflix finally hired the artist with a contract worth 40 million dollars.
Apple wants to buy original projects, but it does not want to enter into a war of negotiations with giants like Netflix or Amazon because it would end up paying too much for the content. Apple is willing to pay billions of dollars to buy exclusive content, but it doesn't want to do it by fighting with the big US distributors.
"Not having a slate of originals hurts Apple's ability to differentiate its video-streaming offerings against rivals like Hulu, Netflix and Amazon, each of which now make their own shows that get them lots of attention, while also licensing reruns from TV networks. That could stymie Apple's ability to increase market share for its streaming video device, the Apple TV, and lock more people into the Apple ecosystem."
Separately, those from Apple are trying to obtain exclusivity for certain types of films to be released, discussions being held with the producers of TrumpLand. Apple wants the film to be distributed exclusively through iTunes at the time of release, which could happen if it offers enough benefits for it.
So far, Apple has managed to obtain the producers' consent to distribute the film before other video-on-demand services, in exchange for strong promotion on its websites. Exclusivity is probably out of the question, but the Apple company is trying its best to offer its customers as much original content as possible.
"Apple got the right to offer "TrumpLand" on iTunes earlier than other online video services, in exchange for prominently promoting it on the iTunes homepage, according to a person involved in the discussions. Having Apple's promotional commitment is significant enough to help get a movie financed, this person said."
In its mission to buy as much original content as possible, the Apple company will have many surprises prepared for us and it remains to be seen what we will receive.
