Sales Apple Watch they dropped dramatically in Q3 2016, despite the fact that most of Apple's competitors had substantial increases in sales. All in all, the smartwatch market has seen an increase in sales and everything seems to be going against the Apple company, even though those from Cupertino have made this type of device popular.
If in Q3 2015 Apple Watch recorded sales of 3.9 million units in just 3 months, in Q3 2016 they fell to only 1.1 million units, so 71% lower. Apple is the only manufacturer of smartwatches in the top 5 that registered a decrease, those from Samsung having the biggest increase, doubling their sales.
Practically, Apple Watch sales dropped dramatically, and those who would have bought Apple products, actually chose competitors' products. Fitbit, Xiaomi, Garmin and Samsung recorded increases in sales, but the rest of the wearable manufacturers also experienced significant increases in wearable sales.
Unfortunately, even the launch of the Apple Watch 2 did not help, but that may also be because the stocks were extremely low at the time of its appearance. Those from Apple had an extremely promising start with the Apple Watch, but here is that a year and a half away from its appearance, the product has an extremely disappointing course, without any visible change in the future.
