The Apple company has been running a campaign called Shot on iPhone for several years, highlighting customer photos taken using the camera of its smartphones. In each year of the campaign, the Apple company created a photo album that was sent to those whose pictures were used in the campaign, they also received a pair of gloves to touch these photo albums.
In the video clip below you can see what the 2016 version of this photo album looks like, it was created by Apple especially for those whose photos it uses. This year Apple used a lot of pictures in which ordinary people appear, and this is as clear as possible in the images that the photo album presents to the photographers.
Those from Apple present both the pictures used directly, as well as images of the billboards through which those pictures are used. All in all, we are talking about a very strong campaign that the Apple company is running, contributing to a fairly large extent to the increase in sales of iPhone terminals in various areas around the globe.
