Vodafone offered free internet for all its customers on Valentine's Day as part of the initiatives to celebrate the anniversary of 20 years of activity in Romania. Considering that all customers were able to use the internet for free in the Vodafone network, the operator also announced a traffic record recorded during the day of February 14.
According to those from Vodafone, the counties where the biggest increase in traffic was registered are Ialomita, Constanta, Giurgiu, Prahova, Vrancea, Galati and Calarasi. Although in the previous cases in which it offered free traffic, Vodafone announced substantial increases in traffic in Bucharest and Ilfov, now it seems that other counties are in the forefront of growth.
Considering that during Valentine's Day many people were looking for gifts, Vodafone announced that the traffic peak was recorded at 20:50. Of the total internet traffic generated in the Vodafone network, 57% was made by subscribers of the mobile phone operator, and 43% by prepaid card users.
Vodafone announces record Internet traffic on Valentine's Day
Regarding the breakdown of usage, those from Vodafone say that video streaming was in first place in the top of users' preferences. Browsing the Internet and using social networks follow in the top of preferences, and the order is somewhat normal, considering the way Vodafone promotes video streaming.
You can see more details regarding Vodafone's implementation in the press release below published by the operator.
"Data traffic record in the Vodafone Romania network after the start of the 20-year anniversary campaign
- The Valentine's Day free unlimited internet offer generated a data traffic record on the Supernet™ 4G+ network, with the highest hourly traffic increase of 53%
- The counties that had the biggest increases in data traffic are Ialomița, Constanța, Giurgiu, Prahova, Vrancea, Galați and Călăraşi
Bucharest, February 15, 2017 – Vodafone Romania recorded a data traffic record on Valentine's Day, which marked the beginning of its 20-year anniversary campaign. The operator's mobile users benefited from the opportunity to celebrate this special day with their loved ones by enjoying their favorite content and sharing their feelings and emotions.
The biggest increase in hourly traffic of data managed by the Supernet™ 4G+ network was of Present in several = 53%and peak data consumption was recorded at the time 20:50 and was with % Higher 33 compared to a normal day. Of the total data traffic, 57% was generated by customers using subscriptions, and the remaining 43% by card users.
"The Internet is an active part of our customers' daily lives, as can be seen from the daily figures regarding data usage. The 20th anniversary is a good opportunity to give them exactly what they value most, namely the chance to enjoy the best performing mobile network in Romania, as certified for the third consecutive year by the independent auditor P3 communications, and also by the fastest mobile network in Romania, as designated by Ookla Speedtest. We are proud that, in these conditions of heavy data traffic, our network performed at optimal parameters in terms of availability to customers," said Cătălin Buliga, Technology Director, Vodafone Romania.
The counties that recorded the highest increase in data traffic throughout the day were Ialomita, Constanța, Giurgiu, Prahova, Vrancea, Galati and Călăraşi.
The highest consumption recorded on February 14, 2017 was generated by video streaming, followed by surfing the internet and by social media.
Vodafone Romania turns 20 years old throughout 2017 through a series of dedicated customer initiatives, and the Valentine's Day free unlimited internet offer was the first of these. The brand Vodafone is present on the Romanian market since 2005, when acquired Connex, which launched its services in 1997. Throughout its history on the local market, the operator has prioritized investment in innovation, being the first to provide GPRS services (in 2001) and then 3G (in 2005) and 4G services (in 2012). The launch of the first Customer Relations service (in 1997), the first corporate foundation (in 1998), the short message service - SMS - and the data and fax services (in 1998), as well as the first automatic recognition service speech (in 2014) is among the firsts that Vodafone Romania has marked on the telecommunications market in our country."
