Apple sold 50.8 million iPhone terminals in Q1 2017, with approximately 300.000 units less than in the same period last year. The receipts of the American company amounted to 52.9 billion dollars, 2.3 billion dollars higher than in the same period last year, this being a pleasant surprise for everyone.
Sales of iPad tablets amounted to only 8.9 million units, while only 4.1 million Macs were sold by those from Cupertino. On the other hand, the profit of 11 billion dollars is also higher than the 10.5 billion dollars recorded in Q1 2016, so although iPhone sales have decreased, profit and receipts have increased.
Basically, Apple is starting to show the world that it is immune to iPhone or iPad sales declines and that it is able to make money from other products or services. The decline in iPhone sales combined with an increase in revenue and profit suggests that there is "life" beyond the iPhone, although this product category still generates the majority of Apple's revenue.
Mac sales were the only ones that increased compared to Q1 2017, of all the major products, but we don't know how many Apple Watches or AirPods were sold, for example. They could represent the increase in receipts recorded by the Apple company, and this is because the iPhone terminals certainly did not generate such a thing.
The next fiscal quarter will be worse for Apple, with lower revenues and sales, but that's how it goes every year.
"Apple Reports Second Quarter Results
Capital Return Program Expanding to $300 Billion
CUPERTINO, California — May 2, 2017 — Apple® today announced financial results for its fiscal 2017 second quarter ended April 1, 2017. The Company posted quarterly revenue of $52.9 billion and quarterly earnings per diluted share of $2.10. These results compare to revenue of $50.6 billion and earnings per diluted share of $1.90 in the year-ago quarter. International sales accounted for 65 percent of the quarter's revenue.
"We are proud to report a strong March quarter, with revenue growth accelerating from the December quarter and continued robust demand for iPhone 7 Plus," said Tim Cook, Apple's CEO. "We've seen great customer response to both models of the new iPhone 7 (PRODUCT)RED Special Edition and we're thrilled with the strong momentum of our Services business, with our highest revenue ever for a 13-week quarter. Looking ahead, we are excited to welcome attendees from around the world to our annual Worldwide Developers Conference next month in San Jose."
Apple also announced that its Board of Directors has authorized an increase of $50 billion to the Company's program to return capital to shareholders and is extending the program timeframe by four quarters. Under the expanded program, Apple plans to spend a cumulative total of $300 billion by the end of March 2019.
"We generated strong operating cash flow of $12.5 billion and returned over $10 billion to our investors in the March quarter," said Luca Maestri, Apple's CFO. "Given the strength of our business and our confidence in our future, we are happy to announce another $50 billion increase to our capital return program today."
As part of the latest update to the program, the Board has increased its share repurchase authorization to $210 billion from the $175 billion level announced a year ago. The Company also expects to continue to net-share-settle vesting restricted stock units.
The Board has approved a 10.5% increase to the Company's quarterly dividend, and has declared a dividend of $0.63 per share of the Company's common stock, payable on May 18, 2017 to shareholders of record as of the close of business on May 15, 2017 .
From the beginning of its capital return program in August 2012 through March 2017, Apple has returned over $211 billion to shareholders, including $151 billion in share repurchases.
The Company plans to continue to access the domestic and international debt markets to assist in funding the program. The management team and the Board will continue to review each element of the capital return program regularly and plan to provide an update on the program on an annual basis.
Apple is providing the following guidance for its fiscal 2017 third quarter:
- revenue between $43.5 billion and $45.5 billion
- gross margin between 37.5 percent and 38.5 percent
- operating expenses between $6.6 billion and $6.7 billion
- other income/(expense) of $450 million
- tax rate of 25.5 percent"
Iar am avut dreptate…cand am spus acum 2 ani, ca Mac ramane Mac, iar ipad va fi doar un produs magic de consum ce multi il vor cumpara 1data la 3-4 ani…Mac ramane ceva util si iata ca deja depaseste ipad.
Apple nu trebuie sa se bazeze DOAR pe iphone, pt ca daca doamne fereste 2 ani de zile la rand vine cu probleme majore (aka note 7), apple se duce la fund f repede. Apple trebuie sa scoata modele noi de mac, sa vina cu macOS si cu multe features si servicii..cumva acel 63% iphone sa devina un 50%, iar mac din 11% sa devina un 24%
Microsoft au scos si ei un nou plastic….ceva cu S….
Chiar crezi ca se va vinde in milioane de bucati avand atatea limitari? Get real. Au gresit-o grav cu alcantara fara sa puna o taietura in capac de unde sa apuci sa il deschizi
Sluga se plange de limitari pe Surface, dar cand era vorba de Mac avea scuze la orice in conditiile in care ai nevoie de o geanta de adaptoare daca pleci cu Mac-ul dupa tine.
nu cred…poate vor vinde cateva mil intr-un an,dar s-a vazut clar ce cumpara utilizatorii,surface book,surface studio etc
Este ok, toata lumea asteapta…cand nu aduci update de peste 1 an sau 2ani in cazul mac mini si imac…
O sa vedem cand lanseaza microsoft surface studio 2 si surface book 2 in toamna si cand apple lanseaza noile imac,sper mac mini si noile macbook’uri de 12″ 13″ si 15″, atunci vedem cine vinde
Sclav,pai Mac nu are limitari, pe cand acesta are si nu inteleg de ce tinand cont ca vorbim de Microsoft
Stai linistit, are sluga scuze la orice.
Din punctul unora nu e nimic dubios prin faptul ca vânzările scad de la an la an, dar culmea profitul creste.
sclav tot timpul te plangi ca un copilas.Nu isi permite taticu sa iti ia un macbook si trebuie sa te multumesti cu Dell xps second hand? daca macar si asta l-oi avea
El nu stie tabla înmulțirii si te astepti sa înțeleagă ceva? ?
Saptamana trecuta facea pe desteptul ca dormitorul are 2mp si sufrageriA cam 3-4mp ? asta e IQ-ul lui srb-patron de firma de constructii ?
tu nu stii sa citesti si sa gandesti si esti f usor de manipulat. Sa inteleg ca gangul tau are 4 mp? nice
Ai prins discuția?? Cand se contrazicea cu richard. Zicea srb ca o sufragerie normala are cam 3-4 metrii patrati, iar dormitorul cam 2 metrii patrati ?
Richard ii explica cum se calculează o arie, dar srb insistă ca atât are o sufragerie 3-4mp ?
Daca nu ai prins, iti dau niste printscreenuri :)) am râs rău
la fel si un s class, se vand in putine cantitati, sunt super dar aduc profit mare
imi place, ca ceri ajutorul ca un sclav altui user…il bati la cap doar doar sa te bage in seama
amintiri din copilaria lui recenta 🙂