Last night Apple launched a new promotional campaign for Beats by Dre headphones, using names like LeBron James, Levin Durant, Draymond Green and James Harden. All of them are extremely well-known and popular basketball players in the USA, promoting how Beats by Dre headphones help them prepare before important matches.
Apple places great emphasis on the use of celebrities when promoting Beats by Dre headphones, and apart from basketball players, those from Cupertino also used football players. Beats by Dre headphones are appreciated all over the world anyway, so we are talking about products that people buy in large quantities anyway.
https://www.youtube.com/watch?v=pcnmfyYETD0
