OnePlus 5 it is going to be the most expensive of the series of smartphones launched by the OnePlus company, something that not so many people expected this year. According to an Asian analyst, the OnePlus 5 will be up to 150 dollars more expensive than the first model released by the Chinese company, the increase being quite large for the terminal series.
In the image below you can see the analyst's forecast, he believes that the OnePlus 5 will cost 450 dollars in the cheapest version, with 64 GB of storage space. Comparing it with the OnePlus 3T, we notice that the difference is small, but the OnePlus 5 will be 50 dollars more expensive than the OnePlus 3, and for OnePlus customers this matters a lot.
OnePlus was successful because it launched premium smartphones at very low prices, but with OnePlus 5 the company's strategy is going to change radically. By implementing new features and creating a more attractive design, OnePlus finds itself forced to sell the OnePlus 5 at a much closer price than that of other premium smartphones currently available on global markets.
OnePlus 5 is going to be the most expensive smartphone in the series
Although the OnePlus 5 will be more expensive than the model released a year ago, it will still be at least $200 cheaper than the iPhone 7, and $250 cheaper than the Samsung Galaxy S8. Yes, OnePlus' customer base is used to paying a little, but now they will have to shell out more for the OnePlus 5, or abandon the company's series entirely.
OnePlus is trying to attract a new type of customers, with more money, who also want premium things, and the OnePlus 5 is trying to please them as best it can. Although it will be a combination of top components with weak others and a rather attractive design, the OnePlus 5 will definitely be successful and will sell very quickly after its launch, as it happens every year.
However, the change in strategy for the OnePlus 5 could suggest that the idea of a top smartphone at a very low price has no support in the real world. It is very difficult to do something like this year after year, and the evolution of prices up to the OnePlus 5 suggests that this would have been the Chinese company's strategy from the very beginning.
