Facebook he invests significant sums of money in football, recognizing in the end that the rest, not only American sports, deserve his attention. Last week I found out that it will broadcast live Champions League matches for the users of its social media platform, and now we learn that Facebook will also invest to have special content for the 2018 World Cup in Russia.
Facebook invests together with Twitter to have exclusive video content and images from the next Soccer World Cup, which will take place in Russia in 2018. We are talking about the content bought by Facebook for the American territory from Fox's sports TV channels Sports, but everything will be able to be seen on the website of the social network by anyone.
Facebook wants to take advantage of the growing interest that Americans have in soccer, Twitter being aware of the same interest. Both companies are willing to pay tens of millions of dollars to have exclusive video content and images, Facebook reaching very large investments to bring football to the news feeds of all Americans.
Facebook invests a lot of money in football
Facebook will have to pay serious sums to get this kind of content, considering that Fox Sports paid 400 million dollars for the rights to broadcast the World Cup Russia 2018. Yes, you read that right, 400 millions of dollars for a month of football, but the amount will be recovered by the US media trust by selling licenses to Facebook, Twitter and whoever else wants it.
Facebook could pay at least 10% of the amount paid by Fox Sports to FIFA, and Twitter could pay at least the same, but everything depends on the content they will have. Apart from Facebook and Twitter, other American companies will be able to take exclusive video content and images from Fox Sports in the summer of next year, so we are talking about a lot of money that will end up in FIFA's accounts.
“Facebook Inc., Twitter Inc. and Snap Inc. are seeking online rights to video highlights from next year's World Cup, soccer's most popular tournament, according to two people familiar with the matter."
Facebook could also receive the agreement to broadcast live within its social network some of the matches that will take place at the Russia 2018 World Cup. If this happens, then Facebook will help hundreds of millions of people to see those matches matches if they don't have a TV, or subscription to sports channels.
Facebook is now reacting to the fact that in 2014 and 2016 it received many requests to delete content from the World Cup and the European Championship, this licensing solving the problems.