Apple Lossless Audio CODEC (ALAC), announced last night the launch of a new pair of Beats headphones, with the design created by Balmain. In the image below you can see how the new Beats headphones look with the new design, but also the bag in which they can be kept by the buyers when they travel, the designers thinking about the new product and the accessories with which it is delivered.
Apple also concluded a promotion contract for the new Beats headphones, so they will be promoted by Kylie Jenner, who will use her image to make them popular. Powerbeats 3 Wireless Earphones and Beats Studio Wireless are the two pairs of headphones that are launched with this new design, the Apple company probably considering that they will be more successful on the market in this new format.
Apple has painted these headphones in a light pink color, which it calls Safari, various elements being painted in golden color for a perfect combination. According to the designer, the combination of colors represents Rousteing's vision for an urban safari, but they also represent the iconic design of Balmain, Apple having great confidence that its accessories will be very popular after the launch.
Apple intends to sell the Powerbeats 3 Wireless Earphones at the price of 250 dollars, while for the Beats Studio Wireless headphones it intends to ask for 600 dollars.
"Both Beats by Dr. Dre and Balmain are connected by a love for music, fashion and culture. We celebrate diversity, innovation, and the constant challenging of the status quo. It's with this very connection that our unique partnership was born. A shared belief that without the diversity that music brings us, our world would be nothing. Music is the thread that connects us all, allowing us to dream, and giving us a way to escape."
