Facebook continues to amaze analysts from all over the world with the completely unexpected financial performances it manages to announce. Last night Facebook announced the financial results for Q2 2017 and we are talking about a new record in terms of profit, the American company managing to get a lot of money from the ads it displays on its social network.
Facebook announced again that it has over 2 billion monthly active users on its platform, 1.3 billion logging in daily to use the social network. The figure is only 300 million daily active users higher than that of WhatsApp, but comparing the totals, the messaging platform is much better, because it has fewer users who are reported as active only monthly.
Facebook announced revenues of 9.3 billion dollars in Q2 2017 and a record profit of 3.89 billion dollars for the same 3-month period. Those from Facebook announced that the profit recorded in Q2 2017 increased by 71% compared to the one announced in the same period last year, so we are talking about a colossal increase recorded in a single year by the American company.
Facebook amazes with record revenues and profits
Facebook registered very good revenues and record profit, but the growth percentages for both are lower than in previous years, but that is normal. Facebook started from nothing and recorded spectacular percentage increases in the past years, but everything reaches a ceiling at a certain point where you can no longer report spectacular percentage increases because you can no longer generate colossal revenues over the previous ones.
Facebook announced, in this idea, that it will try to find new places to display ads in Facebook Messenger and WhatsApp, for the former already announcing the change. For WhatsApp, we already know that a team was formed to look for ways to monetize the application, those from Facebook looking for new sources of income to finance other projects that the company is currently developing.
Next month, Facebook will also launch a VOD platform that will allow users to watch movies and TV series directly from the social network. It is already known that Facebook intends to display ads over these movies and TV series after the official release, so it remains to be seen how successful the company will be in making more billions of dollars through this new platform because it is not known for sure even in how many countries will it be officially available?