Apple Music could have cheaper subscriptions thanks to a new agreement made between Apple and Warner Music Group this week. More precisely, the Apple company managed to convince Warner to accept lower licensing fees for the music listened to by Apple Music subscribers in the following year, this being the first big victory for the Apple company in the fight with the big record companies .
Apple Music has been paying the highest licensing fees of any streaming audio service, and Apple has been hounding major record labels for some time to convince them to lower them. Warner Music Group was the first collaborator to accept this, and those from Apple hope that other record companies will accept the same thing in the next period, and in the end Apple Music subscriptions could become cheaper.
Apple Music could have cheaper subscriptions
No one guarantees that Apple Music subscriptions will be cheaper if other record companies also reduce their licensing fees, but we are talking about a major victory for Apple. Of course, this could also mean that artists whose songs are available in Apple Music could criticize Apple for paying them less money, but we will see that in the next period after everyone learns about the change.
Apple will try to take advantage of this agreement with Apple Music to force other record companies to accept its terms, and this could happen. For now, it is not known how much less the Apple company will pay for the music listened to by Apple Music subscribers, but we will certainly find out this information in the future and most likely we will know what kind of savings the Apple company will make.
"Warner Music Group is the first major music company to reach new, long-term deals with all three of the biggest players in music, Apple, YouTube and Spotify. Universal and Sony have agreements with Spotify, but have yet to sign new deals with YouTube and Apple."
