Facebook has been repeatedly accused of exploiting users' data to show them ads they don't need, and the company's president suggested that there is a possibility of launching a paid version, probably without ads. Because, apparently, some people would be willing to pay money to use Facebook, some analysts thought to calculate how much money these subscriptions without the usual ads could cost.
Facebook could ask about $7 for subscriptions in the US to collect as much money as now, but to stop showing ads to users, the amount being small compared to that of other services. Basically, Facebook generates 7 dollars from each US user to whom it displays ads on the social network, but the simple elimination of ads is not enough to motivate people to pay a monthly subscription.
Facebook: Here's HOW Much Subscriptions That Hide Ads Could COST
Facebook should still ask between 11 and 14 dollars for subscriptions globally to be able to earn as much money as the ones generated at the moment from the displayed advertisements. The amount is high, but that's only because the number of people willing to pay to use Facebook without ads is very small, so the price of the subscription needs to be higher to compensate for offering this option, probably together with others.
"Those willing and able to pay are probably richer than the average user, so luxury businesses pay more to advertise to them, and probably spend more time browsing Facebook than the average user, so they see more of those ads. Brace for sticker shock, because for Facebook to offset the ad revenue of these rich hardcore users, it might have to charge more like $11 to $14 per month.”
Facebook will still have to overcome the big problem of all websites that offer paid versions, without ads, that is, the fact that people talk a lot, but are not willing to spend money on something. In this idea, many people want everything for free, everything is free, but when it comes to paying to support an online publication, or to use a service for ads, no one wants to pay, but everyone complains about the ads that offer free services.
