Yahoo Mail is one of the biggest email services on the planet, with a very large number of users still, but unfortunately the company is hiding something that every user should know about the platform. More precisely, Yahoo Mail still scans users' emails to sell data to those who want to buy advertising on the platform, the practice itself being against users, maybe even GDPR, considering that the data is confidential.
Yahoo Mail is owned by a company called Oath, which is promoting a new ad display service that would be based on the analysis of the existing information in the emails received by users. The company confirmed the fact that it scans the emails of users who use Yahoo Mail, but only that it would scan only the promotional ones, giving people the opportunity to block this practice, although it is hard to say if it has an effect.
Yahoo Mail: ATTENTION, New SCANDAL regarding eMails
Yahoo Mail is a very large platform for sending and receiving emails, the company Oath stating that the whole service has very high maintenance costs, and that people should not expect a free service. Even more stupid is that Yahoo Mail also scans the emails of those who pay a monthly subscription of $3.49 in order not to see any ads, so it doesn't matter if people pay or not, the people from Oath scan everything that passes through their servers.
"Oath confirmed to the WSJ that it performs email scans and said that it only scans promotional emails, usually from retailers. Users have the ability to opt out, it said. Oath's argument is that email is an expensive system, and people can't expect a free service without some value exchanged."
Yahoo Mail places various cookies in the users' browsers depending on their preferences and which emails they receive, so that they are shown advertisements based on what they do in their daily life. Oath says that emails with personal data are ignored, and that data that identifies people does not reach advertisers, but who trusts them anymore, and thus Yahoo Mail has lost a little credibility that it still had had in front of people.