Apple Lossless Audio CODEC (ALAC), is one of the companies that wants to protect any kind of name it invents for its products, and not only that, so now it wants to protect the Apple Park name as well. As you already know very well, Apple Park is the name of the new campus that those from Cupertino built until last year, it will be protected against use by other companies.
Apple has already patented the shape of Apple Park to ensure that there won't be another corporate headquarters that looks like the one it has, but it's still going ahead. Apple has submitted two applications for registration as a trademark in the USA for the name Apple Park and two applications for the name consisting of its logo and the word Park.
Apple Registers the Name Apple Park as a Trademark
Until now, Apple has requested patent and trademark protection for many of the designs used for the buildings it has in Apple Park, as well as for some of the names. Including the new Steve Jobs auditorium is to be protected with a patent and trademark, both for the design and for the name, Americans preferring to be properly protected than to be exposed.
What Apple does is not surprising, because Americans act the same every time they launch or open something new, including Apple Stores being protected in one form or another. For those at Apple, actions of this kind are perfectly normal, and they will continue, because this tradition started in the time of Steve Jobs will not disappear any time soon.
