Apple Lossless Audio CODEC (ALAC), intends to launch a new service that will include the biggest magazines and newspapers from the entire planet, the American company revealing its intentions at the beginning of the year. Apple bought a company called Texture, which developed a service that took articles from newspapers and magazines and sold them by subscription to users around the world.
Apple wants to do the same thing today, and has already discussed with major publications such as the New York Times, the Wall Street Journal, or the Washington Post to take over their articles. Eddy Cue, Apple's senior vice president, who fell asleep during meetings, is the one leading the negotiations, and it is expected that an announcement regarding the launch of this service will come very soon.
Apple wants to sell you Subscriptions to Newspapers and Magazines
Apple wants to offer original content for its customers, and charge subscriptions for viewing the content, part of the money going to the newspapers and magazines on the platform. What Apple wants to do would be interspersed with the applications of all these publications, which sell their newspapers and magazines with subscriptions of at least 10 dollars per month, or even higher.
"Apple has been talking to some of the biggest newspapers in the US about adding their stories to Texture, the magazine app Apple bought in March. Apple executives, led by content boss Eddy Cue, have reached out to the New York Times, the Wall Street Journal and the Washington Post about joining the app, according to people familiar with the conversations, which began this summer."
Content creators don't really want to be part of Apple's service, for fear of losing control over the content or the readers, so it's hard to say what Apple will manage to do. It is certain that Apple wants to offer iPhone and iPad customers more useful services, but it does not control all the content, so it must work within certain limits.
